Wednesday 31 July 2013

Not Strong Enough In Taste: The Ketchup Effect (2004)

From http://cdn-2.cinemaparadiso.co.uk/060817030759_l.jpg

Dir. Teresa Fabik

Coming up front with the main flaw of The Ketchup 
Effectit's that it never ventures into braver territory. It's not a "safe" film by any comparison to what an English language version may have been like. About a thirteen year old girl Sofie (Amanda Renberg) whose life spirals downwards when indecent photos of her, while unconscious at a party, are passed around school, it is a lot more frank in its depiction of adolescent sexuality and bullying than most films I've seen from English language countries. In its playful, joyful moments it's just as blunt and honest. The film had a little controversy in Britain in that, despite clearly being for an audience the age of Sofie, with an important message to give to them, it was given an 18 certificate for the image of a prosthetic penis being exposed and slapped onscreen. One county, Stirling, went against this ruling, possible to do legally if any non-British readers would like to know, and gave it a rating that allowed twelve year olds to see it, but it still shows a discrepancy in the British and Europe that still stick out like a sore thumb. 

The film has a lot to like. Its topic of how someone can be badly treated by peer pressure needs to be brought up, especially when it points out that teachers and even parents can so badly screw up and be on the wrong moral side. In one sequence, if thought about, it presents a disturbing idea that a woman can be complicit to behaviour that is inherently misogynistic. The film perfectly depicts how awkward teenagers can be. On a serious note, this is seen when Sofie's friends, fearing they will become unpopular and as ostracised as Sofie when she gets mistreated, start to talk about her behind her back and hang out with another girl. On a lighter note, especially with a potential love interest for Sofie, this is seen in how difficult it is just to express one's interests to another person. Scenes show that Renberg as Sofie does the perfect performance for the role, completely sympathetic and charismatic in the lead. Everyone playing the younger characters in general do their best, but she especially stands out. 

From http://filmsouthflorida.com/images/ketchupeffect.jpg

The problem is that the film itself is the same as many others. It wraps its conflict up in a neat package than explore the difficulty, and full triumph, Sofie would have to have to overcome the situation she is in. It is very generic in presentation - actor on the left of the screen asks something, cuts to another actor on the right side replying, rather than have both in the same frame; music on soundtrack, outside of scenes, to push you along into a certain feeling than letting you get there yourself. And, as personal and potentially petty this criticism could be, some of the music and visual choices are so early 2000s, and don't age well already. Of course having never made a film myself, there is a danger of writing such criticisms, but I bring up these issues with films because, realising it with The Ketchup Effect, I've become concerned about the lack of variance in cinema. In film, literature, any art form, I would be concerned if many works looked exactly identical to each other, and the style this film has is shared by countless others, more of a problem in that many of them, including The Ketchup Effect, may have been a lot more better if they tried something different in presentation and narrative. If there was a ninety minute film that needed to be at least ten or maybe even thirty minutes longer, it's this film. It's perfectly fine how the film ends, but after the gruelling situation Sofie finds herself in, put through in the film, its suddenly dealt with it abruptly and feels like she's been cheated out something really triumphant. Its disappointing as there is something great about a film that deals with the material it does, but it turns out to be far less brave than one wishes it would be. It's much more honest in its presentation than other film would dare to - the coarse language, its adolescents drinking and using other substances until they go blotto - but it eventually shies away from being something more tougher but far greater in its reward. Films can be hesitant to tackle its subject fully even if the content is not the kind dealt with in mainstream cinema, and unfortunately The Ketchup Effect is such a film.

From http://cdn-3.cinemaparadiso.co.uk/clp/156467-13363-clp-720.jpg

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